You buy the traffic. We help shoppers choose your brand.
Skincare decisions are complicated. We create the content and landing pages that help consumers understand their options, compare products, and take the next step toward your brand.
Built for Google Ads, paid social, and native campaigns.
01 / Meet the customer where they are
Different stage. Different question. The right asset.
A shopper discovering a concern needs a different message from someone choosing between brands. Match the page to what they know now.
01Top of funnel
Unaware
“Why should I care?”
Introduce a relevant skincare question.
Paid social or native creative
02Top of funnel
Problem-aware
“What could help?”
Explain the concern and possible approaches.
Educational advertorial
03Middle of funnel
Solution-aware
“Which option should I choose?”
Compare categories, ingredients, and options.
Advertorial or best-of list
04Middle of funnel
Product-aware
“Which brand is right for me?”
Compare brands, fit, price, and evidence.
Best-of list or product review
05Bottom of funnel
Ready to buy
“Why should I trust this brand?”
Resolve final doubts and make purchase easy.
Product review or licensed badge
The same stage colors appear on every product below. Customers can skip stages or return to earlier questions.
02 / Make your paid clicks work harder
Interest does not equal confidence.
More brands. More claims. More reasons to hesitate.
When acquisition costs rise, another click is not enough. Shoppers need to understand what your product does, who it suits, and why it deserves consideration.
You or your agency manage the media. We create and host the agreed skincare destination on dermatologists.org. The offer is content, design, and a clearer path to your store.
A clearly labeled advertising page that connects a skincare question to your product. Explain the approach, show the evidence, and give the reader a clear next step.
What the asset can include
A product story built around the customer’s question
Ingredient context, supporting sources, and practical FAQs
A visible offer and links to your product
Where it meets your customer
Paid social, native ads, and relevant educational search campaigns.
Ad → product explanation → your store
Campaign creative and paid-media spend are separately scoped.
“I know the type of product. Which brand should I buy?”
A comparison page for shoppers weighing their options. Make the differences clear: who each product suits, what it offers, what it costs, and where the tradeoffs are.
What the asset can include
A defined category and transparent selection criteria
A concise comparison table and product details
Clear sponsorship disclosures and outbound product links
Where it meets your customer
Google Ads category and “best” searches, matched to the page’s scope.
Category search ad → comparison → chosen product
Payment does not purchase an independent ranking, award, or clinical endorsement.
Give interested shoppers the detail they need before asking them to buy. Explain the formula, intended use, evidence, value, and limitations in one readable destination.
What the asset can include
Product fit, formula detail, and purchase considerations
Clear distinctions between product facts and evidence
Answers to final objections and a route to your product
Where it meets your customer
Brand-review search ads and eligible retargeting campaigns.
Carry documented recognition into your own marketing. Give shoppers a visible, verifiable reason to consider your product where the purchase decision happens.
dermatologists.orgBEST OFFACE CLEANSERSDesign concept only
What the asset can include
Approved badge artwork, logo use, or review excerpts
A license specifying product, channels, territory, and term
A reference to the original recognition and its basis
Where it meets your customer
Paid-ad creative, product pages, offer pages, and licensed retailer or packaging uses.
Earned recognition → licensed asset → your marketing
Fees cover usage rights. An award badge requires an actual editorial selection; a feature badge reflects actual inclusion and preserves sponsored context.
Named, qualified expertise when separately arranged. The scope of review is visible and credited only when completed.
The domain provides context, not medical endorsement. Hands-on testing and clinical review are not implied. Independent editorial recognition cannot be purchased.
05 / Start with a focused test
One product. One question. One campaign test.
Compare an editorial landing-page route with your current destination. Judge the complete journey from ad click to purchase.
01
Scope
Choose the product, awareness stage, traffic source, asset, and purchase metric.
02
Build
Agree on research, copy, design, hosting, revisions, and any professional input.
03
Test
Use a comparable traffic split, agreed attribution, and a defined test window.
04
Measure
Compare purchases, conversion rate, CPA, and ROAS across both journeys.
Conversion data access, tracking, consent requirements, budget, and sample size are agreed before launch. Report content and licensing fees alongside media spend. Results are objectives to test, not guarantees.
A few things to know.
Who runs the paid campaigns?
Your brand or agency controls the media and budget. We provide the agreed content, design, hosting, and measurement scope. Media buying and campaign creative are included only if separately agreed.
Are we buying traffic or organic rankings?
No. This is a launch-stage content and licensing offering for your paid campaigns. Existing publisher audience reach, organic rankings, and guaranteed sales are not included.
Can we buy a favorable review or a “best” badge?
No. Paid product features are disclosed as sponsored. Independent reviews follow a separate editorial process. An award license requires actual qualifying recognition; the fee covers approved usage rights.
What do you need to recommend a campaign?
Your product, target customer, traffic source, current landing page, and acquisition goal. Share the approved product facts and evidence so we can scope the right asset.
Give your next campaign a clearer path to purchase
Bring one product. Let’s help shoppers choose.
Tell us what you sell, who you want to reach, and where your paid traffic goes today. We’ll propose the asset, scope, and measurement plan.